Paste your destination
Use the final landing page visitors should reach.
Free UTM builder
Create consistent campaign URLs without a spreadsheet.
Add source, medium, campaign, term, and content parameters to any destination URL—then copy the finished link or turn it into a QR code.
- No signup
- No watermark
- Generated in your browser
How it works
From destination to scan-ready code
Name the campaign
Add consistent source, medium, and campaign values. Term and content are optional.
Copy or download
Use the finished URL online or download its static QR code for print.
Built for practical campaigns
Simple now, accountable as you grow
Cleaner reporting
Consistent tags make campaign traffic easier to compare in your analytics platform.
Online and offline
Use the same naming system across ads, email, social, print, and events.
Private by default
The current builder generates results locally and does not require an account.
FAQ
Questions before you publish
What does UTM stand for?
UTM parameters are labels added to a URL so analytics tools can identify a campaign's source, medium, campaign name, and optional variation details.
Which UTM fields should I always use?
Use source, medium, and campaign for most campaigns. Add term for paid keyword or audience details and content to distinguish creative variants.
Does this replace Google Analytics?
No. The builder creates tagged URLs. Your analytics platform records and reports visits after its own tracking is installed correctly.
Are my campaigns saved to an account?
The free builder stores its latest form values in your browser. Private-beta accounts can save managed links in a personal workspace; shared workspaces remain planned.
Free browser tool
Build the link before you launch the campaign.
No account required. Your form values stay in local browser storage.